Ever wonder what to get for that hard-to-buy-for woman in your life; a mom, wife, grandmother, daughter or sister? With Mother’s Day right around the corner, Radiology Associates is excited to launch their new Mammography Gift Card Program. Friends and family will now be able to easily purchase a gift card for the very favorite females in their lives so they are able to get a mammogram at Radiology Associates.

The local imaging company hopes that by launching their newest grass roots effort, even more Coastal Bend women will put themselves and their health first, and schedule an annual mammogram, the most effective and successful key in early breast cancer detection.

“Gift cards are everywhere, so why not ones for a mammogram? Many of our patients have told us they want to help the women they love, but didn’t know how," said Carmen Arias, Marketing Director of the Radiology Associates. "So we created an easy way to reach women who might not find the time or have the finances to take care of their health.”

In January 2014, Radiology Associates added 3D mammography, the latest advancement in breast cancer detection in more than 30 years, to their line of services. The revolutionary, cutting-edge technology, also called tomosynthesis, creates a crystal-clear 3D reconstruction of the breast allowing radiologists to examine breast tissue one layer at a time in one-millimeter slices.

3D mammography finds cancer earlier, with a 27% increase in cancer detection and a 40% increase in invasive cancer detection. The program also significantly reduces “call backs” by 20 to 40%. The imaging company has seen a tremendous uptick in 3D/Tomosynthesis appointments in the last two months, and expects this trend to continue.

Mammogram gift cards, adorned with beautiful pink roses, come in three different versions, including $50 gift card used for 3D/Tomosynthesis mammogram; $89 gift card used for screening mammogram; $139 gift card - used for a screening mammogram and 3D/Tomosynthesis.

Gift cards must be accompanied by a doctor’s order. Gift cards may be redeemed at any one of Radiology Associates’ five locations; two in Corpus Christi, one in Calallen, one in Portland and one in Alice. The card cannot be redeemed for cash or used for any other service, other than a mammogram. It is not a credit/debit card and has no implied warranties, and cannot be replaced if lost or stolen. The card is non-refundable and must be present at time of exam. The gift card cannot be used by Medicare/Replacement/Medicaid/Replacement/Military Insurance patients.

Mammogram gift cards can be purchased at any one of Radiology Associates five locations.