For expecting couples, offers from older relatives of large sums of money in exchange for the right to name their newborn is made more complicated when considering what the young U.S. family is up against today, according to The New York Times.
"This generation of young parents are more likely to live with their parents or take financial support," Linda Murray, editor-in-chief of the website BabyCenter, told The Times. "So if you are living in their house or they are helping with your rent or a down payment on a house, you may feel beholden to their wishes."
Even if that isn't the case, choosing between thousands of dollars and having the noteworthy opportunity to name your newborn makes the time before a child is born more stressful.
Just ask Frank and Jennifer Hudock, The Times' piece read.
According to The Huffington Post, Frank Hudock's grandparents offered the couple $10,000 to name their son Frank — a family name — rather than Max.
"It's enough to make any young parent wonder if little Frank or Max would be better off with a head start on their college fund rather than a different name," The Huffington Post reported.
The Times' report indicated the Hudocks stuck with Max, and "it was a decision we made together as a husband and wife."
Relatives aren't the only ones trying to dictate what couples call their kids, though, according to Inquisitr.
In June, BJ's Restaurant & Brewhouse also offered those expecting $10,000 if they named their newborn Quinoa. The establishment held the contest to "celebrate" two new quinoa bowls on its menu, and its management said it wanted to "go big" with the announcement of additional entrees. It's unclear whether or not the restaurant has received any entries or named a winner.
But sometimes it's the other way around, with parents shelling out cash to receive unique baby names, ABC News noted.
How much do these parents-to-be spend?
In one case, the price tag is $35,000.
According to ABC News, that's how much a Swiss company called erfolgswelle charges to "create a 100 percent, globally-unique name for your child." Marc Hauser, owner and CEO of erfolgswelle, told the news organization the process takes about 100 hours — with 12 translators and a creative team assembling 15 to 25 unique names.
Erfolgswelle's purpose might seem outlandish, but The Atlantic reported it meets demands new parents set in wanting unique names for their kids.
"Erfolgswelle has a business not just because there are people in the world with $31,000 lying around to finance its services, but because there can be a game-theory component to baby-naming," according to The Atlantic. "While some parents choose traditional names for their kids ... many other new parents seek unusual names that, they hope, will help their kids stand out rather than fit in."
The Atlantic did note the largest hurdle for parents who support the trend: It's hard to predict whether a seemingly unique name will stay that way when so many other couples seek obscure names too.