The name of the new baseball team making its home at Fairgrounds Field has finally been announced.

Officials with the Continental Baseball League revealed the name of the new ball club, the Corpus Christi Beach Dawgs, at a Tuesday press conference. CBL president and part owner of the new team Ron Baron said the name is meant to invite families out to games to have fun.

"Our idea was for families to come as they are to our games, whether it be in jeans, shorts or tank tops," Baron said.

The logo was also unveiled, showing a bulldog standing in front of a sun and grasping a baseball bat as it prepares to take a swing.

The team also announced the selection of a general manager, Hector Salinas, and team field manager, Murray Wilson.

Salinas has been a South Texas resident for nearly 40 years and has previously coached at three collegiate programs: Laredo Community College, Texas A&M University-Kingsville and Texas A&M University-Corpus Christi. He said he is excited for the opportunity to help try and raise awareness for baseball in the area.

"We just want to make sure all the community gets out and supports the team," Salinas said. "We want to ensure that they understand this is their baseball stadium, this their team, this is their league."

Wilson was drafted in 1978 as a shortstop with the Seattle Mariners and played in the farm system for a few years afterwards. He has also coached in the now-defunct Central Baseball League, even coaching the Coastal Bend Aviators for one season.

Calls to Wilson were not immediately returned Monday.

The Beach Dawgs will begin their first season of independent league play Memorial Day weekend. The team will play a 72-game season that will include 36 contests at home, in addition to playoff games. Other teams in the CBL, which is entering its second year, are the Bay Area Toros, based in Texas City, the McKinney Blue Thunder and an as-of-yet unnamed team in Texarkana.

The county came to terms with the CBL in January with a 2-year deal, with an option for a third, which includes the league sharing revenue from ticket sales and luxury suite gross sales.

Fairgrounds Field, located near the Richard M. Borchard Regional Fairgrounds in Robstown, has been vacant since August of last year, after the end of the Aviators' 2007 season. The county terminated the team's 20-year contract in October after the Aviators failed to pay more than $20,000 in costs for using the baseball stadium. A lawsuit is still pending, county officials said.