Athlon Sports Communications, Inc. ("Athlon"), the Nashville, Tenn.-based integrated sports media company, announced this week that The Nueces County Record Star will begin carrying Athlon Sports beginning in October.

The debut issue of Athlon Sports can be found in the NCRS on the third Thursday of each month.

"We are thrilled to have the opportunity to partner with The Nueces County Record Star," said Jerry Lyles, Senior Vice President of Publisher Relations for Athlon. "They are a tremendous asset for us as we launch the largest sports title in the country."

Every issue of Athlon Sports will have special features that focus on the personalities of the players, the coaches, and the teams - the real stories behind the athletes.

Special features will cover college football, the NFL, NASCAR, college basketball, Major League Baseball, the NBA, and golf in addition to soccer, hockey, tennis, Indy Car Racing, horse racing and Olympic sports. Other major areas of content will include youth/amateur sports, Ask Athlon Sports, Exclusive Q&A, Where Are They Now, and Reporter's Notebook.

Athlon Sports represents a new stage in Athlon's development as America's premier sports publisher. Founded in 1967, Athlon is the leading publisher of sports annuals in the United States.

Through its integrated sports communication programs, Athlon delivers consumer and business-to-business marketing solutions to major corporate clients. Athlon has offices in Nashville, New York, Chicago, Cincinnati, and Atlanta and distributes its content internationally to 33 countries.